[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vitka.cz\/zaruceny-uspech-diky-emocim\/#Article","mainEntityOfPage":"https:\/\/www.vitka.cz\/zaruceny-uspech-diky-emocim\/","headline":"Zaru\u010den\u00fd \u00fasp\u011bch d\u00edky emoc\u00edm","name":"Zaru\u010den\u00fd \u00fasp\u011bch d\u00edky emoc\u00edm","description":"Velice \u010dasto se setk\u00e1v\u00e1me s n\u00e1zorem, \u017ee v businessu mus\u00ed j\u00edt emoce stranou. Zkr\u00e1tka pr\u00e1ce je pr\u00e1ce a lidsk\u00e9 pocity, n\u00e1lady a emoce mus\u00ed d\u00edt…","datePublished":"2020-06-22","dateModified":"2023-06-08","author":{"@type":"Person","@id":"https:\/\/www.vitka.cz\/author\/#Person","name":"","url":"https:\/\/www.vitka.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4faace62981be50719be6a25151192978e6d585737a520836dcb98934de3bb45?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vitka.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vitka.cz\/wp-content\/uploads\/Statistiky%20na%20pap%C3%AD%C5%99e.jpeg","url":"https:\/\/www.vitka.cz\/wp-content\/uploads\/Statistiky%20na%20pap%C3%AD%C5%99e.jpeg","height":0,"width":0},"url":"https:\/\/www.vitka.cz\/zaruceny-uspech-diky-emocim\/","about":["Business"],"wordCount":673,"articleBody":"       Velice \u010dasto se setk\u00e1v\u00e1me s n\u00e1zorem, \u017ee v businessu mus\u00ed j\u00edt emoce stranou. Zkr\u00e1tka pr\u00e1ce je pr\u00e1ce a lidsk\u00e9 pocity, n\u00e1lady a emoce mus\u00ed d\u00edt do \u00fastran\u00ed, aby nezni\u010dily nad\u011bjn\u00fd obchod jen z toho d\u016fvodu, \u017ee z n\u011bj nem\u00e1me dobr\u00fd pocit, nebo je proti na\u0161im osobn\u00edm postoj\u016fm, n\u00e1zor\u016fm nebo dokonce priorit\u00e1m Je tomu ale skute\u010dn\u011b tak? Opravdu nemaj\u00ed emoce ve sv\u011bt\u011b marketingu sv\u00e9 m\u00edsto?Zamysl\u00edme-li se nad samotnou podstatou v\u011bci, je n\u00e1zor, \u017ee marketing a emoce seolight.cz nemaj\u00ed nic spole\u010dn\u00e9ho, zcela zcestn\u00fd. Z psychologick\u00e9ho hlediska jsou emoce s lidskou osobnost\u00ed a existenc\u00ed v\u016fbec, neodd\u011bliteln\u011b spjaty. Pr\u00e1v\u011b emoce, pocity a n\u00e1lady ovliv\u0148uj\u00ed na\u0161e rozhodov\u00e1n\u00ed. A zde je skv\u011bl\u00e1 p\u0159\u00edle\u017eitost pr\u00e1v\u011b pro marketing, na \u010de\u0161 u\u017e v\u0161ichni dob\u0159\u00ed podnikatel\u00e9 a businessmani p\u0159i\u0161li. Zam\u011b\u0159uj\u00ed se tedy pr\u00e1v\u011b na emoci\u00e1ln\u00ed str\u00e1nku nejen sv\u00fdch z\u00e1kazn\u00edk\u016f ale tak\u00e9 potencion\u00e1ln\u00edch sponzor\u016f nebo klient\u016f. Na toto t\u00e9ma byla proveden\u00e1 \u0159ada v\u00fdzkum\u016f, kter\u00e9 jasn\u011b dokazuj\u00ed, \u017ee citov\u011b lad\u011bn\u00e1 a\u0165 u\u017e reklama, kampa\u0148 nebo v\u00fdrobek, maj\u00ed a\u017e o 30 % v\u011bt\u0161\u00ed \u00fasp\u011b\u0161nost ne\u017e tyt\u00e9\u017e v\u011bci, kter\u00e9 byly prezentov\u00e1ny tak jak jsou, to znamen\u00e1 \u010dist\u011b na z\u00e1klad\u011b fakt\u016f a informac\u00ed. Zkuste si to sami na sob\u011b, kdy\u017e uvedu p\u00e1r p\u0159\u00edklad\u016f. Za\u010dneme u toho nejjednodu\u0161\u0161\u00edho? Koup\u00edte si v\u00fdrobek, kter\u00fd se v\u00e1m nel\u00edb\u00ed? Ur\u010dit\u011b ne. A u\u017e u tak jednoduch\u00e9 z\u00e1le\u017eitosti jsme k rozhodov\u00e1n\u00ed pou\u017eili emoce. Tak d\u00e1le? P\u0159edstavte si ten sam\u00fd produkt v na\u0161em p\u0159\u00edpad\u011b t\u0159eba olivov\u00e9 m\u00fddlo. Koup\u00edte si jej od velkov\u00fdrobce, nebo od mal\u00e9ho prodejce, kter\u00fd p\u0159id\u00e1 p\u0159\u00edb\u011bh o tom, jak za\u010d\u00ednal svou v\u00fdrobu v mal\u00e9m \u0159eck\u00e9m m\u011bste\u010dku, kde si olivy s\u00e1m sb\u00edral a spole\u010dn\u011b se svou v\u00fdrobou pro\u017e\u00edvali skv\u011bl\u00e9 \u010dasy p\u0159i jeho v\u00fdrob\u011b a jako t\u0159e\u0161ni\u010dku na dortu p\u0159ihod\u00ed i kr\u00e1sn\u00fd p\u0159\u00edrodn\u00ed obal? U tohoto p\u0159\u00edkladu se setk\u00e1v\u00e1me s ovliv\u0148ov\u00e1n\u00edm emoc\u00ed s pomoc\u00ed p\u0159\u00edb\u011bhu. Rozhl\u00e9dnete-li se kolem zjist\u00edte, \u017ee t\u00e9m\u011b\u0159 ka\u017ed\u00e1 firma m\u00e1 sv\u016fj p\u0159\u00edb\u011bh, ve kter\u00fdch se p\u0159edh\u00e1n\u00ed. Zkr\u00e1tka p\u0159\u00edb\u011bhy prod\u00e1vaj\u00ed. Posledn\u00ed jednoduch\u00fd p\u0159\u00edklad ze \u017eivota: pot\u0159ebujete koupit novou televizi, proto\u017ee jak jist\u011b v\u00edte doch\u00e1z\u00ed na na\u0161em \u00fazem\u00ed k p\u0159ela\u010fov\u00e1n\u00ed vys\u00edl\u00e1n\u00ed. Obch\u00e1z\u00edte tak obchody a porovn\u00e1v\u00e1te ceny. V prvn\u00edm obchod\u011b se setk\u00e1v\u00e1te s p\u0159\u00edjemnou cenou ale s nevrlou obsluhou, kter\u00e1 v\u00e1s ignoruje, tv\u00e1\u0159\u00ed otr\u00e1ven\u011b a je na v\u00e1s je\u0161t\u011b ke v\u0161emu hrub\u00e1. Ve druh\u00e9m obchod\u011b je cena o trochu vy\u0161\u0161\u00ed ale setk\u00e1v\u00e1te se s p\u0159\u00edjemn\u00fdm ochotn\u00fdm person\u00e1lem, kter\u00fd je\u0161t\u011b nav\u00edc s radost\u00ed porad\u00ed a v\u0161e vysv\u011btl\u00ed. Tak kter\u00fd obchod to bude? Chov\u00e1n\u00ed ke klient\u016fm, sponzor\u016fm, z\u00e1kazn\u00edk\u016fm a samoz\u0159ejm\u011b i k person\u00e1lu, je velice d\u016fle\u017eit\u00e9. Velk\u00e9 firmy si tak potrp\u00ed na vybran\u00e9m chov\u00e1n\u00ed a \u010dasto p\u0159ihod\u00ed i n\u011bjak\u00fd ten d\u00e1rek ve form\u011b bonusu.Nej\u010dast\u011bji pou\u017e\u00edvan\u00fdm m\u00e9diem, kter\u00e9 ovliv\u0148uje pr\u00e1v\u011b na z\u00e1klad\u011b emoc\u00ed, je reklama. P\u0159\u00edhodn\u00fdm p\u0159\u00edkladem jsou neziskov\u00e9 organizace, kter\u00e9 na na\u0161i emoci\u00e1ln\u00ed str\u00e1nku doslova \u00fato\u010d\u00ed za \u00fa\u010delem zisku financ\u00ed. Hlavn\u00ed v\u011bc\u00ed je v\u011bd\u011bt, jak\u00e9 emoce pro sv\u016fj produkt u klienta pot\u0159ebujete vyvolat a v\u0161echno u\u017e pak jde samo. Tak co po\u0159\u00e1d si mysl\u00edte, \u017ee emoce nemaj\u00ed s marketingem nic spole\u010dn\u00e9ho?                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zaru\u010den\u00fd \u00fasp\u011bch d\u00edky emoc\u00edm","item":"https:\/\/www.vitka.cz\/zaruceny-uspech-diky-emocim\/#breadcrumbitem"}]}]